From a first prompt to a complete content campaign.
A free practical AI Content Creation course with 20 modules, 60 lessons, 20 guided practicals, 120 quiz questions, six portfolio projects, and downloadable worksheets. No coding required.
Start the first lessonBefore you begin: tools and learning plan
For creators, students, educators, and small teams. You need a browser and curiosity, with no coding or design experience assumed.
Each module has two lessons and a guided practical. Read a worked example, make your own draft, review the checklist, and pass two quiz questions. Plan 3 to 5 hours a week, with extra time for portfolio projects.
Use the supplied sample drafts or any AI assistant you already have. Optional image, audio, and video work can use tools of your choice. Paper storyboards and text scripts work for every required activity. No paid account or API key is required. This site saves and checks your writing; it does not generate AI text or media.
Practice uses fictional briefs. Keep private client information out of external tools. Check facts, permissions, and platform guidance before publishing real work. Checklist completion records self-reviewed practice, not an expert assessment of creative quality.
Download the fictional source packYour course outline
The interactive practice needs JavaScript. You can also read each module and download its worksheets.
- Start with a useful brief
Define the job, choose the tools, and turn an idea into a clear assignment.
- Understand your audience
Use reader needs and evidence to choose an angle that matters.
- Write prompts you can improve
Give an assistant context, examples, and a clear output request.
- Research before you draft
Build a source pack and check claims before turning them into content.
- Develop a consistent voice
Turn tone choices into examples an assistant and editor can follow.
- Find ideas with a purpose
Develop content themes and choose ideas using a simple scoring method.
- Write social content that helps
Make useful hooks, captions, and carousel outlines without empty hype.
- Create useful articles
Plan a focused article, draft it from sources, and edit for the reader.
- Create emails and landing copy
Connect a subject line, a clear message, and a useful next step.
- Direct AI images
Write visual briefs and evaluate image concepts against the message.
- Design a readable content pack
Apply hierarchy, spacing, and consistency to a poster and carousel.
- Plan and edit short videos
Turn a message into a timed script, shot list, and clear edit.
- Create audio people can follow
Write for the ear, record a clear voice, and prepare a transcript.
- Repurpose without losing the message
Adapt one source into several formats while preserving facts and context.
- Make content accessible
Write useful image descriptions, captions, and clear language.
- Create responsibly and build trust
Document sources, permissions, and AI use before sharing real work.
- Plan a realistic content calendar
Schedule useful work with production time and review built in.
- Measure and learn
Use simple metrics and careful comparisons to decide what to improve.
- Build a repeatable production workflow
Use templates, version records, and review gates to make reliable content.
- Finish your content portfolio
Present a complete campaign and explain the decisions behind the work.
Your creative project lab.
Six portfolio projects, from a voice guide to a complete campaign.
Each project has a fictional brief, practical steps, a review checklist, and a downloadable workbook. Work with your own tools or make detailed mockups.
Give a small club a clear voice.
Create a brief, voice guide, and three useful announcements.
Build a week of useful posts.
Make a small campaign with captions, a carousel, and a production calendar.
Turn a source pack into a guide.
Write an article, an email, and a matching landing-page draft.
Give a campaign a visual identity.
Create a poster, social tile, and three-slide sequence with a small design guide.
Make a story people can follow.
Produce a short video and audio companion, or detailed timed production mockups.
Bring a complete campaign together.
Package your work, analyse a fictional result set, and present a clear case study.