Find ideas with a purpose

A content pillar is a theme you return to because it serves your audience. For a repair club, useful themes might be preparing for a workshop, understanding materials, and showing the repair process.

Ask an assistant for ideas within those themes, then remove duplicates. Ten versions of the same invitation are not ten useful ideas.

Give every idea a reader question and a proposed format. This makes it easier to judge whether the idea deserves a place in your plan.

Score an idea against the brief before producing it. Use a small scale, such as one to three, for usefulness, available evidence, and effort. Define what each number means.

High usefulness and strong evidence are good. High effort is a cost. A simple comparison can use usefulness plus evidence minus effort, but the numbers are your planning judgement, not measured audience response.

Keep a rejected idea and explain why it lost. This makes your decision more useful than a list of scores without context.

Bring together the two lessons in this module. Build twelve ideas across three themes, then choose three to make. Use the fictional Green Bench source pack, and keep missing details visible in your working notes.

Your finished work should include: Twelve ideas with reader questions and formats. A scorecard and three selected ideas with reasons. Keep the actual text in the workspace. For media, describe your file or storyboard, its version, and the decisions it shows. Media files stay on your device; this form saves text only.

Try this review experiment: Change the available production time from two hours to thirty minutes. Explain whether your choices change. Record what changed and why. You may use your own AI tool or work from the supplied sample drafts. Label which approach you used. The checklist checks completeness and your review record, not creative quality.