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AI Content Creation · Course outline

From a first prompt to a complete content campaign.

20 modules and 60 lessons in 4 stages. Every lesson has a worked example, a creative assignment, a review checklist, and a short quiz. The course is free and open to everyone. For creators, students, educators, and small teams. You need a browser and curiosity, with no coding or design experience assumed.

Start the first lesson
20 modules60 lessons20 guided practicals6 projects38 lesson hours
Before you begin: tools and learning plan

For creators, students, educators, and small teams. You need a browser and curiosity, with no coding or design experience assumed.

Each module has two lessons and a guided practical. Read a worked example, make your own draft, review the checklist, and pass two quiz questions. Plan 3 to 5 hours a week, with extra time for portfolio projects.

Use the supplied sample drafts or any AI assistant you already have. Optional image, audio, and video work can use tools of your choice. Paper storyboards and text scripts work for every required activity. No paid account or API key is required. This site saves and checks your writing; it does not generate AI text or media.

Practice uses fictional briefs. Keep private client information out of external tools. Check facts, permissions, and platform guidance before publishing real work. Checklist completion records self-reviewed practice, not an expert assessment of creative quality.

Download the fictional source pack

Creative foundations

Modules 01 to 05

MODULE 01

Start with a useful brief

Define the job, choose the tools, and turn an idea into a clear assignment.

  1. What AI can help you make
  2. Write a one-page creative brief
  3. Practical: build your first creative brief
3 lessons1h 55m
MODULE 02

Understand your audience

Use reader needs and evidence to choose an angle that matters.

  1. Turn assumptions into questions
  2. Match the message to the reader
  3. Practical: make an audience message map
3 lessons1h 55m
MODULE 03

Write prompts you can improve

Give an assistant context, examples, and a clear output request.

  1. Build a clear prompt
  2. Test one change at a time
  3. Practical: run a prompt comparison
3 lessons1h 55m
MODULE 04

Research before you draft

Build a source pack and check claims before turning them into content.

  1. Build a source pack
  2. Audit an AI draft for claims
  3. Practical: create a fact-checked announcement
3 lessons1h 55m
MODULE 05

Develop a consistent voice

Turn tone choices into examples an assistant and editor can follow.

  1. Create a small voice guide
  2. Edit for clarity and rhythm
  3. Practical: build a voice and editing kit
3 lessons1h 55m

Writing and image direction

Modules 06 to 10

MODULE 06

Find ideas with a purpose

Develop content themes and choose ideas using a simple scoring method.

  1. Build content pillars
  2. Select ideas using a scorecard
  3. Practical: create an idea bank
3 lessons1h 55m
MODULE 07

Write social content that helps

Make useful hooks, captions, and carousel outlines without empty hype.

  1. Write a hook and a clear action
  2. Plan a carousel as a sequence
  3. Practical: make a social content pack
3 lessons1h 55m
MODULE 08

Create useful articles

Plan a focused article, draft it from sources, and edit for the reader.

  1. Outline around a reader question
  2. Draft and edit a short article
  3. Practical: write a practical article
3 lessons1h 55m
MODULE 09

Create emails and landing copy

Connect a subject line, a clear message, and a useful next step.

  1. Write an honest email invitation
  2. Build a simple landing page message
  3. Practical: build an invitation journey
3 lessons1h 55m
MODULE 10

Direct AI images

Write visual briefs and evaluate image concepts against the message.

  1. Write an image prompt with direction
  2. Review and refine a visual concept
  3. Practical: create a visual direction board
3 lessons1h 55m

Visual, video, and audio

Modules 11 to 15

MODULE 11

Design a readable content pack

Apply hierarchy, spacing, and consistency to a poster and carousel.

  1. Give a layout a reading order
  2. Keep a small design system
  3. Practical: make a matching visual pack
3 lessons1h 55m
MODULE 12

Plan and edit short videos

Turn a message into a timed script, shot list, and clear edit.

  1. Write a timed video script
  2. Build an edit plan
  3. Practical: produce a short explainer
3 lessons1h 55m
MODULE 13

Create audio people can follow

Write for the ear, record a clear voice, and prepare a transcript.

  1. Write for spoken delivery
  2. Record, clean, and transcribe
  3. Practical: make a voice and transcript pack
3 lessons1h 55m
MODULE 14

Repurpose without losing the message

Adapt one source into several formats while preserving facts and context.

  1. Extract the reusable core
  2. Adapt the shape, not the facts
  3. Practical: turn one source into four assets
3 lessons1h 55m
MODULE 15

Make content accessible

Write useful image descriptions, captions, and clear language.

  1. Describe the purpose of an image
  2. Review captions and plain language
  3. Practical: audit your content for access
3 lessons1h 55m

Publishing and portfolio

Modules 16 to 20

MODULE 16

Create responsibly and build trust

Document sources, permissions, and AI use before sharing real work.

  1. Keep an asset and permission log
  2. Explain AI use honestly
  3. Practical: prepare a trust and permission pack
3 lessons1h 55m
MODULE 17

Plan a realistic content calendar

Schedule useful work with production time and review built in.

  1. Plan content around a goal
  2. Batch work without losing quality
  3. Practical: build a two-week content calendar
3 lessons1h 55m
MODULE 18

Measure and learn

Use simple metrics and careful comparisons to decide what to improve.

  1. Connect a metric to a goal
  2. Compare variants carefully
  3. Practical: write a campaign performance note
3 lessons1h 55m
MODULE 19

Build a repeatable production workflow

Use templates, version records, and review gates to make reliable content.

  1. Create a reusable prompt template
  2. Design a workflow with human checkpoints
  3. Practical: build a reusable content workflow
3 lessons1h 55m
MODULE 20

Finish your content portfolio

Present a complete campaign and explain the decisions behind the work.

  1. Build a portfolio case study
  2. Review and hand over the final pack
  3. Practical: present your finished campaign
3 lessons1h 55m
ABOUT THE LEARNING LAB

Free, open and run by a nonprofit.

This page is part of AI Content Creation, a free course of 20 modules and 60 lessons in the engineering.fit( ) Learning Lab. The Learning Lab is built and run by engineering.fit( ), a nonprofit founded by Abdullateef Opeyemi Bakare that helps African engineering students gain research experience. You do not need an account or pay a fee to learn.

Course outline · Project lab · Visit engineering-fit.org