# Build content pillars

AI Content Creation | Module 06: Find ideas with a purpose

## Your goal

Group ideas around recurring reader needs.

A content pillar is a theme you return to because it serves your audience. For a repair club, useful themes might be preparing for a workshop, understanding materials, and showing the repair process.

Ask an assistant for ideas within those themes, then remove duplicates. Ten versions of the same invitation are not ten useful ideas.

Give every idea a reader question and a proposed format. This makes it easier to judge whether the idea deserves a place in your plan.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Propose three useful content themes for the fictional club.

### Preparation theme

Question: What should I bring? Format: a short checklist showing one worn notebook and the supplied materials.

### Process theme

Question: What happens during the workshop? Format: a storyboard of arrival, demonstration, practice, and review, subject to organiser approval.

### Community theme

Question: How can I take part? Format: a clear invitation that explains registration and the twelve-place capacity.

## Your work

Propose three useful content themes for the fictional club.

### Preparation theme

Write at least 8 words.


### Process theme

Write at least 8 words.


### Community theme

Write at least 8 words.

## Review your work

- [ ] Each theme answers a reader question.
- [ ] The ideas serve different needs.
- [ ] I marked details that require organiser confirmation.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. Which idea is easiest to develop into useful content?
   A. A random trending phrase.
   B. A claim that the club is the best.
   C. A checklist answering what learners should bring.

2. Ten ideas all say register now in different words. What is missing?
   A. More unsupported urgency.
   B. Variety in the reader needs being served.
   C. A larger number of synonyms.

## Quiz explanations

1. C: A concrete reader question gives the idea a clear purpose.

2. B: A useful idea bank covers distinct questions.

## Further reading

[Anthropic: prompt engineering overview](https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview)