# Bring a complete campaign together.

Package your work, analyse a fictional result set, and present a clear case study.

## Fictional client brief

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Steps

1. Choose and revise your best written, visual, and media assets.
2. Build a calendar and workflow with explicit approval gates.
3. Analyse fictional A: 1000 impressions, 40 clicks, 8 registrations; B: 800 impressions, 48 clicks, 6 registrations.
4. Write a case study with your role, decisions, examples, and limits.
5. Create a handover index and use a peer or self-review to fix missing information.

## Review criteria

- [ ] A coherent campaign with editable source files or detailed mockups.
- [ ] Correct rates: A 4% click-through and 20% click-to-registration; B 6% and 12.5%.
- [ ] No claim that fictional metrics are real client results.
- [ ] A case study, access materials, permission log, and honest release status.

## Your brief and source record


## Your prompts and drafts


## Your final assets or detailed mockups


## Review findings and revisions


## AI use, permissions, and access materials


## Open questions and release status


Fictional practice brief. No real posting, mailing list, paid service, or client information is required. Use detailed mockups if media tools are unavailable.

Projects are reviewed by you or a mentor and do not change lesson completion totals.