# Build a portfolio case study

AI Content Creation | Module 20: Finish your content portfolio

## Your goal

Show the problem, process, output, and limits.

A portfolio case study explains your contribution. State the brief and audience, show selected drafts, describe important changes, and include the final assets or detailed mockups.

Label fictional campaigns and practice data clearly. Do not turn a simulated result into a client success story. A thoughtful explanation of a revision is more useful than a fabricated performance claim.

Keep the case study focused. Choose a few decisions that demonstrate your skill, such as correcting an unsupported claim or changing a layout after a readability test.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Write a short case-study outline for your fictional Green Bench campaign.

### Brief and role

This fictional portfolio project invited first-year students to a notebook repair workshop. I wrote the brief, directed the visuals, and edited the assets.

### Evidence of process

Show the first caption, the fact-check log, and the revised version. Explain how the edit removed an unsupported promise and clarified registration.

### Results and limits

The pack is a practice campaign with simulated metrics. It demonstrates my process but does not claim real audience or client results.

## Your work

Write a short case-study outline for your fictional Green Bench campaign.

### Brief and role

Write at least 8 words.


### Evidence of process

Write at least 8 words.


### Results and limits

Write at least 8 words.

## Review your work

- [ ] My contribution is clear.
- [ ] The process includes actual examples.
- [ ] Fictional work and simulated results are labelled.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. What should a practice case study say about simulated metrics?
   A. They are simulated and do not show real campaign performance.
   B. They prove a real client outcome.
   C. They can be presented without a label.

2. Which portfolio statement is honest for this course project?
   A. My real client gained eight customers from these drafts.
   B. This practice pack proves guaranteed future growth.
   C. I created a fictional campaign and evaluated simulated data.

## Quiz explanations

1. A: A portfolio should be honest about the evidence behind its results.

2. C: Practice evidence should not be presented as a real client outcome.

## Further reading

[Google: creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)