# Practical: write a campaign performance note

AI Content Creation | Module 18: Measure and learn

## Your goal

Analyse fictional results: A has 1,000 impressions, 40 clicks, and 8 registrations; B has 800 impressions, 48 clicks, and 6 registrations.

Bring together the two lessons in this module. Analyse fictional results: A has 1,000 impressions, 40 clicks, and 8 registrations; B has 800 impressions, 48 clicks, and 6 registrations. Use the fictional Green Bench source pack, and keep missing details visible in your working notes.

Your finished work should include: Click-through and click-to-registration rates for A and B. A short findings note, limitations, and one proposed next test. Keep the actual text in the workspace. For media, describe your file or storyboard, its version, and the decisions it shows. Media files stay on your device; this form saves text only.

Try this review experiment: Compare raw clicks with registration rates. Explain why the version with more clicks may not best serve the registration goal. Record what changed and why. You may use your own AI tool or work from the supplied sample drafts. Label which approach you used. The checklist checks completeness and your review record, not creative quality.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Analyse fictional results: A has 1,000 impressions, 40 clicks, and 8 registrations; B has 800 impressions, 48 clicks, and 6 registrations.

### Your finished work

Click-through and click-to-registration rates for A and B. Start from the examples in the two earlier lessons, then write your own complete version or a detailed account of your media asset.

### Evidence and review

Use this experiment: Compare raw clicks with registration rates. Explain why the version with more clicks may not best serve the registration goal. Record the observations, source checks, and any unresolved questions.

### Revision and next step

Describe a specific change to this assignment and explain how it helps the reader. Keep the previous version for comparison.

## Guided practical

1. Revisit lessons 18-01 and 18-02 and collect your drafts.
2. Analyse fictional results: A has 1,000 impressions, 40 clicks, and 8 registrations; B has 800 impressions, 48 clicks, and 6 registrations.
3. Use your own tool or the supplied examples. Keep the source facts, prompt, and draft together.
4. Compare raw clicks with registration rates. Explain why the version with more clicks may not best serve the registration goal.
5. Revise the work, complete the worksheet, and record any remaining publication blockers.

### Deliverables

- Click-through and click-to-registration rates for A and B.
- A short findings note, limitations, and one proposed next test.

## Your work

Analyse fictional results: A has 1,000 impressions, 40 clicks, and 8 registrations; B has 800 impressions, 48 clicks, and 6 registrations.

### Your finished work

Write at least 30 words.


### Evidence and review

Write at least 20 words.


### Revision and next step

Write at least 15 words.

## Review your work

- [ ] I included click-through and click-to-registration rates for a and b.
- [ ] I included a short findings note, limitations, and one proposed next test.
- [ ] I recorded an actual review result and a specific revision.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. What belongs in the review record for write a campaign performance note?
   A. Compare raw clicks with registration rates. Explain why the version with more clicks may not best serve the registration goal.
   B. A claim that the work is perfect without checking it.
   C. Only the name of the tool used.

2. In the practical, B has 48 clicks and 6 registrations. What is its click-to-registration rate?
   A. 6 percent.
   B. 48 percent.
   C. 12.5 percent.

## Quiz explanations

1. A: A useful review records an action, an observation, and what you changed.

2. C: Six divided by forty-eight, multiplied by one hundred, equals twelve point five percent.

## Further reading

[Anthropic: prompt engineering overview](https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview)