# Practical: build an invitation journey

AI Content Creation | Module 09: Create emails and landing copy

## Your goal

Create an email and matching landing-page draft for one reader action.

Bring together the two lessons in this module. Create an email and matching landing-page draft for one reader action. Use the fictional Green Bench source pack, and keep missing details visible in your working notes.

Your finished work should include: A subject line, preview, and email body. Landing copy with matching facts and a clear registration action. Keep the actual text in the workspace. For media, describe your file or storyboard, its version, and the decisions it shows. Media files stay on your device; this form saves text only.

Try this review experiment: Compare the promise in the email with the first screen of the landing copy. Remove any mismatch. Record what changed and why. You may use your own AI tool or work from the supplied sample drafts. Label which approach you used. The checklist checks completeness and your review record, not creative quality.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Create an email and matching landing-page draft for one reader action.

### Your finished work

A subject line, preview, and email body. Start from the examples in the two earlier lessons, then write your own complete version or a detailed account of your media asset.

### Evidence and review

Use this experiment: Compare the promise in the email with the first screen of the landing copy. Remove any mismatch. Record the observations, source checks, and any unresolved questions.

### Revision and next step

Describe a specific change to this assignment and explain how it helps the reader. Keep the previous version for comparison.

## Guided practical

1. Revisit lessons 09-01 and 09-02 and collect your drafts.
2. Create an email and matching landing-page draft for one reader action.
3. Use your own tool or the supplied examples. Keep the source facts, prompt, and draft together.
4. Compare the promise in the email with the first screen of the landing copy. Remove any mismatch.
5. Revise the work, complete the worksheet, and record any remaining publication blockers.

### Deliverables

- A subject line, preview, and email body.
- Landing copy with matching facts and a clear registration action.

## Your work

Create an email and matching landing-page draft for one reader action.

### Your finished work

Write at least 30 words.


### Evidence and review

Write at least 20 words.


### Revision and next step

Write at least 15 words.

## Review your work

- [ ] I included a subject line, preview, and email body.
- [ ] I included landing copy with matching facts and a clear registration action.
- [ ] I recorded an actual review result and a specific revision.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. What belongs in the review record for build an invitation journey?
   A. Compare the promise in the email with the first screen of the landing copy. Remove any mismatch.
   B. A claim that the work is perfect without checking it.
   C. Only the name of the tool used.

2. The email offers free entry but the landing draft says paid entry. What is the next step?
   A. Publish both and let readers decide.
   B. Hide the price in smaller text.
   C. Resolve the conflict against the approved brief.

## Quiz explanations

1. A: A useful review records an action, an observation, and what you changed.

2. C: The invitation journey should preserve the same offer.

## Further reading

[Google: creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)