# Practical: make an audience message map

AI Content Creation | Module 02: Understand your audience

## Your goal

Create a message map for beginners, returning club members, and organisers.

Bring together the two lessons in this module. Create a message map for beginners, returning club members, and organisers. Use the fictional Green Bench source pack, and keep missing details visible in your working notes.

Your finished work should include: Three reader situations with labelled assumptions. An opening and a useful next action for each reader. Keep the actual text in the workspace. For media, describe your file or storyboard, its version, and the decisions it shows. Media files stay on your device; this form saves text only.

Try this review experiment: Ask a peer which opening answers their first question. If working alone, list the question each opening leaves unanswered. Record what changed and why. You may use your own AI tool or work from the supplied sample drafts. Label which approach you used. The checklist checks completeness and your review record, not creative quality.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Create a message map for beginners, returning club members, and organisers.

### Your finished work

Three reader situations with labelled assumptions. Start from the examples in the two earlier lessons, then write your own complete version or a detailed account of your media asset.

### Evidence and review

Use this experiment: Ask a peer which opening answers their first question. If working alone, list the question each opening leaves unanswered. Record the observations, source checks, and any unresolved questions.

### Revision and next step

Describe a specific change to this assignment and explain how it helps the reader. Keep the previous version for comparison.

## Guided practical

1. Revisit lessons 02-01 and 02-02 and collect your drafts.
2. Create a message map for beginners, returning club members, and organisers.
3. Use your own tool or the supplied examples. Keep the source facts, prompt, and draft together.
4. Ask a peer which opening answers their first question. If working alone, list the question each opening leaves unanswered.
5. Revise the work, complete the worksheet, and record any remaining publication blockers.

### Deliverables

- Three reader situations with labelled assumptions.
- An opening and a useful next action for each reader.

## Your work

Create a message map for beginners, returning club members, and organisers.

### Your finished work

Write at least 30 words.


### Evidence and review

Write at least 20 words.


### Revision and next step

Write at least 15 words.

## Review your work

- [ ] I included three reader situations with labelled assumptions.
- [ ] I included an opening and a useful next action for each reader.
- [ ] I recorded an actual review result and a specific revision.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. What belongs in the review record for make an audience message map?
   A. Only the name of the tool used.
   B. Ask a peer which opening answers their first question. If working alone, list the question each opening leaves unanswered.
   C. A claim that the work is perfect without checking it.

2. A peer says your opening does not answer their main question. What is useful evidence?
   A. Their question and the specific words you revised.
   B. The number of adjectives in the draft.
   C. A claim that the peer did not understand creativity.

## Quiz explanations

1. B: A useful review records an action, an observation, and what you changed.

2. A: Feedback is useful when connected to an observable revision.

## Further reading

[Google: creating helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)