# Turn assumptions into questions

AI Content Creation | Module 02: Understand your audience

## Your goal

Describe a reader without inventing research.

An audience description should explain a situation and a need. A first-year student carrying a torn notebook is more useful than a list of assumed personality traits.

The source pack does not include interviews. Mark statements such as students worry about cost as assumptions. An invented quote is not customer research, even when an assistant makes it sound natural.

Write questions you could ask later: what would stop you attending, what would you want to bring, and where would you expect to find the details? Keep personal details out of practice notes.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Build an audience note using one known fact, one assumption, and one research question.

### Known fact

The workshop has twelve places and learners bring one worn notebook, according to the fictional source pack.

### Assumption

I suspect beginners may worry that they need repair skills, but the brief does not include evidence for this.

### Question

What information would help a new student decide whether this workshop is suitable for them?

## Your work

Build an audience note using one known fact, one assumption, and one research question.

### Known fact

Write at least 8 words.


### Assumption

Write at least 8 words.


### Question

Write at least 8 words.

## Review your work

- [ ] I labelled assumptions clearly.
- [ ] I did not invent an interview or quote.
- [ ] My question could change the content brief.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. An AI assistant writes a student quote. How should it be treated?
   A. As fictional unless a real source supports it.
   B. As an interview finding.
   C. As proof of what all students want.

2. Which audience note separates evidence from an assumption?
   A. All students dislike workshops.
   B. Our invented interview proves students want this.
   C. The brief says twelve places; I suspect beginners may worry about tools.

## Quiz explanations

1. A: A generated quotation does not show that a person said those words.

2. C: Known facts and hypotheses should be labelled separately.

## Further reading

[Anthropic: prompt engineering overview](https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview)