# Practical: build your first creative brief

AI Content Creation | Module 01: Start with a useful brief

## Your goal

Create a one-page brief and a rough announcement for Green Bench.

Bring together the two lessons in this module. Create a one-page brief and a rough announcement for Green Bench. Use the fictional Green Bench source pack, and keep missing details visible in your working notes.

Your finished work should include: A brief with reader, action, format, and approved facts. A rough announcement and a list of details to confirm. Keep the actual text in the workspace. For media, describe your file or storyboard, its version, and the decisions it shows. Media files stay on your device; this form saves text only.

Try this review experiment: Write one draft from a vague request and one from your brief. Compare how easy it is to find the event details. Record what changed and why. You may use your own AI tool or work from the supplied sample drafts. Label which approach you used. The checklist checks completeness and your review record, not creative quality.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Create a one-page brief and a rough announcement for Green Bench.

### Your finished work

A brief with reader, action, format, and approved facts. Start from the examples in the two earlier lessons, then write your own complete version or a detailed account of your media asset.

### Evidence and review

Use this experiment: Write one draft from a vague request and one from your brief. Compare how easy it is to find the event details. Record the observations, source checks, and any unresolved questions.

### Revision and next step

Describe a specific change to this assignment and explain how it helps the reader. Keep the previous version for comparison.

## Guided practical

1. Revisit lessons 01-01 and 01-02 and collect your drafts.
2. Create a one-page brief and a rough announcement for Green Bench.
3. Use your own tool or the supplied examples. Keep the source facts, prompt, and draft together.
4. Write one draft from a vague request and one from your brief. Compare how easy it is to find the event details.
5. Revise the work, complete the worksheet, and record any remaining publication blockers.

### Deliverables

- A brief with reader, action, format, and approved facts.
- A rough announcement and a list of details to confirm.

## Your work

Create a one-page brief and a rough announcement for Green Bench.

### Your finished work

Write at least 30 words.


### Evidence and review

Write at least 20 words.


### Revision and next step

Write at least 15 words.

## Review your work

- [ ] I included a brief with reader, action, format, and approved facts.
- [ ] I included a rough announcement and a list of details to confirm.
- [ ] I recorded an actual review result and a specific revision.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. What belongs in the review record for build your first creative brief?
   A. A claim that the work is perfect without checking it.
   B. Only the name of the tool used.
   C. Write one draft from a vague request and one from your brief. Compare how easy it is to find the event details.

2. Your announcement is lively but does not say what to bring. What should you revise?
   A. Remove the materials section entirely.
   B. Add the requirement to bring one worn notebook.
   C. Add more exciting adjectives.

## Quiz explanations

1. C: A useful review records an action, an observation, and what you changed.

2. B: The brief should help readers prepare, not only attract attention.

## Further reading

[Anthropic: prompt engineering overview](https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview)