# Write a one-page creative brief

AI Content Creation | Module 01: Start with a useful brief

## Your goal

Give a draft a reader, a purpose, and clear limits.

A creative brief is the agreement you use to judge a draft. Name the reader, their need, the action you want, the format, and the facts available. A vague request such as make it exciting gives you little basis for review.

Separate a business aim from the action a reader can take. Grow the club is an aim. Open the registration form is an action. One announcement should make that next action easy to find.

Use constraints that help the reader: a short caption, friendly language, and no invented details. Put missing information in a question list instead of guessing.

## Source pack

FICTIONAL PRACTICE BRIEF: Green Bench is a student repair club. It runs a free notebook-cover repair workshop on Saturday, 14:00 to 16:00, in Room B. There are 12 places. Learners bring one worn notebook; tools and scrap card are provided. Register using the club form. No date, form URL, access arrangements, impact figures, or testimonials have been supplied. Ask the organiser about missing details before publishing. This is a creative exercise, not a real event.

## Worked example

Write a brief for a short announcement that invites first-year students to the fictional workshop.

### Reader and need

First-year students with worn notebooks need to know whether they can attend without repair experience.

### Action and format

Write a short group-chat announcement that asks readers to open the club registration form.

### Facts and limits

Use Saturday, 14:00 to 16:00, Room B, twelve places, and free entry. Ask for the date and form link before publishing.

## Your work

Write a brief for a short announcement that invites first-year students to the fictional workshop.

### Reader and need

Write at least 8 words.


### Action and format

Write at least 8 words.


### Facts and limits

Write at least 8 words.

## Review your work

- [ ] I chose a specific reader.
- [ ] I gave the announcement one main action.
- [ ] I separated supplied facts from missing information.

Completeness checks do not assess creative quality or factual accuracy. Review the actual work yourself or with a mentor.

## Quiz

1. Which is the clearest reader action?
   A. Open the club registration form.
   B. Increase awareness everywhere.
   C. Make the brand feel modern.

2. The workshop brief has no calendar date. What belongs in your creative brief?
   A. A date chosen by the assistant.
   B. A claim that it happens every Saturday.
   C. A question asking the organiser to confirm it.

## Quiz explanations

1. A: A reader action should describe something a person can actually do.

2. C: An unknown detail should remain a question.

## Further reading

[Anthropic: prompt engineering overview](https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview)